NEW AUS VIDS: YNG MARTYR, VV PETE, SHEWANTSEV
Our weekly picks from the New Hip-Hop Videos From Aus playlist; as always, highlighting the latest and best videos from across the AU. Don’t miss out! Subscribe to our channel to be the first across the hottest new clips. Updated weekly, there are thousands to watch in our YouTube playlist! Which video are you into this week? Slam the comments with who we missed…
YNG MARTYR – AS I SHOULD FT. ALLDAY
Viral sensation, Naarm-based Wiradjuri artist YNG Martyr has been steadily building momentum over the course of several years, and with the arrival of new drop ‘As I Should’ with scene stalwart Allday, it looks like that’s all about to crescendo. From booming trap bangers to guitar-laden romance songs, the formerly Canberra-based talent has shown an aptitude to do it all – something he intends to showcase on his just-announced debut album Lovesick due in August. Melodic, melancholy, and heartfelt, the two combine effortlessly in a crisp clip fittingly emblazoned with a deep red color palette. Stay tuned.
SHEWANTSEV – SPAIN
(@datmfnick, @henrrrysmithh, @ryan_haire_)
SheWantSev is one of few that can turn a meme phrase into a hook, and still make it sound cold. While the 18-year-old’s last release ‘Ha Ha Ha’ is still on repeat, Sev strikes again over the suave and piano-led drill production of Ryzown. Since his debut ‘Arabian Nights’, he’s continued his charismatic and raw reflections on loss and relationships. In the music video for his latest track ‘Spain’, shot by @datmfnick, the visuals follow Sev and his crew around the inner suburbs of Sydney, kept lit by the city’s street lights and storefronts. AUD’$ introduced you to SheWantSev earlier this year, so take this as your reminder to tune into one of the country’s young and talented.
VV PETE – JORDAN 1S
Rapper and producer duo Vv Pete and UTILITY spark more fire with their third single ‘Jordan1s’. Busy supporting Denzel Curry on tour and dropping a remix of ‘Frauds’ with Mallgrab, the Mount Druitt emcee returns for her first taste of new music this year. Accompanied with a music video directed by UTILITY, the surveillance-style visuals sees Vv turning alleyways to dancefloors amidst a suspect shoe deal. As one of 2022’s breakout artists, the latest Jersey club / drill track only adds to the excitement ahead of her debut EP scheduled later this year.
WILLIAM SINGE – WHĀNAU
(Connell McGrath & Cam Noble)
With millions of followers and international acclaim, it’s easy for anyone to get lost in the sauce, however after returning to Australia, R&B superstar Will Singe has his sights firmly focused on what matters; family. A nod to his Maori roots, Singe shares a personal journey of love and fatherhood on ‘Whanau’, his scintillating vocals carrying the powerful message in both his native tongue and English. As is the subject matter, the video is raw, honest, and vulnerable; shot simply in black and white displaying Will alone bearing his soul in the studio. It’s a feelgood moment that will make you hold your loved ones just that little bit closer.
BLESSED – CUT TOO DEEP FT. BELLA AMOR
(Joshua Moll & Oliver Kirby)
Blessed taps into his melodic side on ‘Cut Too Deep’ alongside bella amor. Following ‘Heya’ and ‘Inhale, Exhale’, the Sydney artist offers up another feel good moment with his latest single. ‘Cut Too Deep’ is Anderson Paak-esque but inserted with Blessed’s great uniqueness, it makes you feel warm and happy, emphasised by the dancing and grooviness throughout. The visuals, shot by Joshua Moll & Oliver Kirby, capture Blessed and Bella’s star power as they draw all the attention in every shot. Year in, year out, Blessed proves to be one of the country’s best.
JESSB – MOMENT
JessB is without a shadow of doubt, the coldest Kiwi female artist. She can spit, sing, not to mention be a professional athlete. ‘Moment’ sees her switch it up for a glossy, pop-rap statement. It’s fitting, because it seems like her moment has been stretched over the last three years. The latest track puts you in a trance, it’s hypnotic, and has that hook that you gotta keep re-running. The visuals, shot by Connie Ca$h, are choreographed to perfection and insert listeners into a night out, replicating the feeling of when you’re on that floating wave.