ABOUT US

AUD'$ is dedicated to discovering and championing Australia’s emerging urban music talent—connecting our scene to the diverse, global hip-hop landscape.

Reporting weekly since our inception in 2016, the AUD'$ team has established itself as the premier multimedia platform for artist discovery Down Under. We offer a comprehensive guide to the Australian scene and its global influences, shining the first light on names including The Kid LAROI., Mason Dane, and Chillinit.

Our mission is to serve as curators, creators, and connectors of culture. Proud champions of creatives, we collaborate with industry and corporate partners to amplify artist reach both locally and internationally—while helping brands tap into the cultural zeitgeist across Gen Y, Gen Z, and Millennial audiences.

Committed to artist development, our work goes beyond media. We offer strategic mentoring, career growth, and publicity support to nurture both emerging and established talent at home and abroad.

From Rap to R&B, Afrobeats, and everything in between—we link regions together, connect the streets with the industry, and ultimately bridge Australia to the world. More than just a media platform, AUD'$ is a movement ensuring the most important voices in urban music are heard on a global stage.

AUD'$ is Australia’s Hip-Hop Connect.