ROAD TO 6,000 SUBSCRIBERS: THE BEST MOMENTS ON AUD’$ YOUTUBE

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Eight years since its inception, over 350 videos and 3 million views later, AUD’$ has surpassed 6,000 subscribers on YouTube. From domestic and international interviews to events, cyphers and more, we’ve collated some of the best moments along the journey to celebrate this milestone. If you haven’t already, subscribe to our channel to stay tapped into Australia’s Hip-Hop Connect.

AUD’$ CYPHERS

The YouTube channel debuted in 2016 with live cyphers on SYN passing the mic to names like Big Skeez, Ivan Ooze, Kwame and more. This developed into the five-part series The Vault Cyphers, which grouped artists like Jannah Beth, Olive Amun, and JJay De Melo, and saw AUD’$ co-founder Juñor prophesies the impending and ongoing evolution of the local hip-hop scene. “I started all this cash and shit … Get with the times ’cause I’m changing them, you ain’t gonna recognise Australian.” The WNDRR x AUD’$: Marshall Street Vault Cyphers kept it close to home with 11 artist freestyles recorded at Marshall Street Studios. Showcasing the growing talent in Naarm/Melbourne’s north, the second season featured Brandon Stone, Clariyah Bo$$, ECO$YSTEM and more. It’s been some time since AUD’$ last hosted cyphers and freestyles but rest assured, 2024 will see its return in exciting, world-class fashion.

INTERNATIONAL INTERVIEWS

During the COVID-19 pandemic, Zoom became the go-to option for schools, universities, and workplaces to continue operating. AUD’$ was no different. The first major international interview landed in November 2020 with platinum producer Murda Beatz. In the years following, Director of Content Matthew Craig has spoken to some of the biggest names in hip-hop like Killer Mike, Latto, Saba, and Arrdee. As the world returned to in-person opportunities, we hit backstage at 2023’s Beyond The Valley to interview JAY1 and Mike Dimes. With over 40 international interviews, Kojey Radical makes his second appearance on the channel talking to Noah DaCosta about his 2022 album Reason To Smile, touring Australia and the comparisons to the UK scene.

STATE OF THE CULTURE

Held at the Throwback Lounge in Docklands by MCO Events and Westside Apparel, State Of The Culture consisted of two panels discussing the trends and trajectory of hip-hop in Australia. From conversations on the accent debate to the intersection of rap and fashion, SOTC brought together a collection of key figures in the Melbourne space from Junkee editor Ben Madden, Picked Last director Moey Khalifa, and DJ’s SOJU GANG and Crystal Cartier. While the scene down under continues to breach new barriers, these discussions are integral to breaking down the ivory tower and strengthening the hip-hop culture and community.

DOMESTIC INTERVIEWS

This right here is our bread and butter: Sharing stories of local communities and cultures, celebrating diverse hip-hop music, and championing the trailblazers and forebearers of the Australian scene. From the 2020 interview of HP Boyz, days after dropping 6 To The World, to our most recent chat with Chillinit during his sold-out tour, we’ve interviewed OG’s like Bliss N Eso and 360, to new stars like PANIA and SAHXL early in their careers. Memorable moments with local artists could be its own list, including Lisi accepting his Cash Madness award and Mason Dane agreeing to play at Matthew’s wedding.

BIGSOUND x AMAZON MUSIC AFTER HOURS

Having done interviews at the BIGSOUND conference in 2017, last year saw AUD’$ return to Brisbane with a lineup of the ages. The exclusive party at Stranded Bar, co-presented with Amazon Music for their After Hours series, featured performances from CULT SHOTTA, SAHXL, POOKIE, ECB & SOLLYY. As Matthew wrote, “Buzz around town was this was to be THE hip-hop showcase of the conference. And with the venue packing out merely ten minutes after doors opened, it was to say mission accomplished.” You can check out all the highlights as well as our backstage interviews with the entire lineup.

NEW AUS VIDS

Spotlighting the latest music videos from across the country, our NEW AUS VIDS series enters its fourth year of coverage. Picked weekly from the New Hip-Hop Videos From Aus playlist, currently with over 4,000 visuals added, NEW AUS VIDS provides the most in-depth and consistent music coverage and is the premier place to see and hear the best Australian hip-hop, R&B, Afrobeats, and more. This year alone, we’ve highlighted over 60 tracks from artists like Kobie Dee, A.GIRL, Allday, Chanel Loren, and plenty more. If you’re an artist looking to be featured, you can submit your music video here.

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