NEW AUS VIDS: VAHSOONG, TH4 W3ST & VALVE SOUNDS

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Our weekly picks from the New Hip-Hop Videos From Aus playlist; as always, highlighting the latest and best videos year-round from across the AU. Don’t miss out! Subscribe to our channel to be the first across the hottest new clips. Updated weekly, there are thousands to watch in our YouTube playlist! Which video are you into this week? Slam the comments with who we missed…

TH4 W3ST – WE HERE NOW
(Reedemer Visuals/RuffPops)

Goodna collective TH4 W3ST declare ‘We Here Now’ as their first lead single together in over a year. The four horsemen of Castille Records (Lisi, Vikz, JR and Snoopy) reminisce on their come-up over the starry-eyed production by Dj Wreckah. Gifted with another uplifting Lisi chorus, ‘We Here Now’ follows on from the 2021 track ‘Friday’, and marks their first appearance since their collective collab with The 046. The music video, directed by RuffPops, is filled with footage of the Samoan-Australian four-piece touring across Australia and New Zealand last year.

VALVE SOUNDS, MAINA DOE, IJALE, KING IVY – WYA
(David Tse)

The Melbourne-based record label Valve Sounds partners with Mushroom Group and drops a new single with freshly signed artists Maina Doe, IJALE and King Ivy. Marking the launch of their new home, the alt-R&B single ‘WYA’ begins with the smooth vocals of Brisbane newcomer King Ivy, younger brother to iiiConic and Yb. Followed by the melodies of Sydney R&B singer Maina Doe, IJALE then ends the self-produced track with a focused verse of his own. Paired with a music video by David Tse, ‘WYA’ is an exciting indicator of what’s to come from all three artists.

CV – GET U THAT RING
(Zacobro)

Melbourne-based rapper CV shares a trap Valentine’s Day anthem in ‘Get U That Ring’. Making his debut last year with a string of trap-heavy and drill-influenced releases, the smooth spitter equips his polished delivery over Spanish guitar strings and punchy trap percussion. The music video by Zacobro finds him pulled between love and life in the trap, rapping the contrast in two lines: “You made me see there’s more to life than reppin’ area codes. From SE319, that’s main road – F-Town, anything goes.” ‘Get U That Ring’ solidifies CV as an early one to watch in 2023.

FERBY – BOO HOO
(Ferby)

Wavy NZ recording artist Ferby comes through with the visuals to her big 2022 single ‘Boo Hoo’. It’s dark, it’s moody and it’s spacey. Heavily influenced sonically by early cloud rap and the 2017 lean-wave, Ferby sounds like a melting pot of Baby Keem, Billy Eilish and XXXTentacion all in one. And it works. Her deadpan approach and monotone vocals combine with the Blair Witch Project-like visuals to cut through strongly for her first offering this year.  

BABYT – HIGHS & LOWS
(Hugh Rogers)

Melbourne / Naarm-based 66 Records rapper BabyT continues on his relentless run with a fresh autotune street cut ‘Highs & Lows’. Reflecting on his rollercoaster journey over crisp GXNXVS production, T maintains a fine balance between vulnerability and strength, advising listeners to beware of the pitfalls of a life lived chasing bright lights. The visuals by Hugh Rogers reflect this paradox, juxtaposing him rapping between scenes in a dingy car park setting and fine dining. If you’re into Lil Durk or NBA YoungBoy you should peep BabyT.  

VAHSOONG – RECORDS, PT. 2
(Vahsoong)

Emerging out of Perth / Boorloo is Vahsoong with ‘Records Pt.2’, a cut taken from his new EP title Vah. Fusing elements of Aus gutter rap with modern drill, Vahsoong describes the suspicions of shady characters moving around him, forcing him into a mind state with no room to forgive or forget. Shot entirely in Jakarta, from where he originates, Vahsoong portrays the gritty nature of the lyrical content via VHS-style footage, ensuring his raps and visuals remain true to his identity. 

Article by Frank Tremain & Matthew Craig.

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