In a massive moment for the culture, AUD’$ has collaborated with TikTok to curate a dedicated Hip-Hop hub in the app, which will serve as the destination for the hottest Australian urban music.
Launched midnight Tuesday, the in-app hub on TikTok includes the best Hip-Hop TikTok accounts locally, and around the globe, feature videos of AU/NZ Hip-Hop acts, as well as subgenre playlists including Drill, Trap, Grime, Afrobeats & Latin, Alt Hip Hop, Emo Rap, Mellow Vibes, Turn Up and Leading Ladies. The hub will become the hottest new destination to get the latest Hip-Hop music and exclusive content.
The partnership, a first of its kind, was established through TikTok Australia, recognising AUD’$‘ tastemaking ability and consistency in delivering the most comprehensive guide to everything that matters within the Australian Hip-Hop music scene and the global culture that surrounds it.
“Music is a huge part of the TikTok experience, with Hip Hop music and culture being central to our community. We’re stoked to be partnering with AUD’$, one of Australia’s finest purveyors of Hip Hop, to bring the scene to life on our platform. Culture starts on TikTok, from music and trends to artists being discovered and rediscovered, so our Hip Hop hub will bring all this together and be essential for any Hip Hop fan on TikTok,”
Ollie Wards, Director of Music,
TikTok Australia and New Zealand.
The Hip-Hop hub, which can be accessed via a banner atop the central Discover page of the app, will be a defining moment for the culture and solidify TikTok’s continued support of artists and ongoing commitment to Hip-Hop across ANZ. 15 key acts from Australia and New Zealand have been chosen as coveted feature artists, with their faces appearing on the banner on the app’s main page, these include The Kid LAROI, Lisi, Clariyah Bo$$, HP Boyz, Becca Hatch, Jess B, and Genesis Owusu.
As an audio-on platform, TikTok is supercharging music discovery in a way that has never been done before. Their ‘2020 Year In Review’ article stated that; “nearly 90 songs that trended on the app had climbed to the U.S. Top 100, 15 reached number one on a Billboard chart, and over 70 artists who have broken on the platform have received major label deals in 2020 alone“. It’s transforming the way fans make, discover, and engage with music and artists, and helping emerging talent build a fanbase and achieve huge success both on and off TikTok.
“Forming this partnership with TikTok made perfect sense; the team all felt an instant synergy. What binds our two organisations together is our shared passion and love of music. We recognise TikTok’s tremendous contribution to the local music scene and welcome any collaboration opportunities in the future.”
Chris Vaughan, Partnerships and Communications Director, AUD’$.
Check out the brand new #HipHop Hub below, click on the phones to check it out on TikTok, and be sure to follow @audollars for the latest updates from across the culture.
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