After more than five years of delivering a comprehensive guide to everything that matters within Australian Hip-Hop and the global culture that surrounds it, AUD’$ today proudly announces our expansion alongside some new hirings.
An extension to our already robust ecosystem, the proudly Melbourne-based media network is launching our Artist Services division aimed at developing emerging and existing Australian talent. Having previously worked on successful press campaigns for the likes of KSI, HP Boyz, and 66 Records, the division will offer services right across the artist journey including strategy, content creation, mentoring, and publicity, all of which will be available to everyone from independent artists to label talent.
Coming off the back of a mammoth 2021 which saw us push the scene forward via a partnership with Tiktok to launch a first in the world #HipHopHub, and a stint hosting the Hip-Hop Show on Triple J, AUD’$ continues to curate groundbreaking content in the new year, informing and shaping the music landscape both domestically and internationally.
“Our team has worked tirelessly behind closed doors for many years now resulting in a wealth of knowledge and experience across all areas of the industry. We’ve recently built very strong and prosperous relationships with some of the biggest hip-hop names and brands in the world, and feel the time is now right to offer our skills and expertise directly to artists in the AU.”
– Chris Vaughan, Director of Partnerships & Communications
Alongside the launch of the Artist Services division, AUD’$ has officially brought on board prolific Australian music journalist Ben Madden (Cool Accidents, NME) who amongst his ongoing writing will contribute his skills to the press services team, while the blog component of the network will undergo a restructure. After two years as a writer and curator, Frank Tremain has been promoted to Editor, replacing host and co-founder Matthew Craig who moves into a role as Director of Content. Former Media Diversity Australia Operations Director Chris Vaughan will continue to oversee strategy, partnerships, and communications, while Bennett Marshall will work closely with emerging and existing Australian talent to help their development as musicians, utilising the world-class facilities at Bundoora headquarters Marshall Street Studios.
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