070 SHAKE ACHIEVES HER USUAL SHOW-STOPPING PERFORMANCE AT NORTHCOTE THEATRE IN MELBOURNE
070 Shake is a name that may slip the minds of casual listeners but the Dominic-American artist is behind some of the most popular (and best) music of this decade.
The New Jersey rapper and singer signed to G.O.O.D Music in 2016 after impressing former President Pusha-T. Two years later, her debut EP Glitter releases and immediately elevates her toward new levels of notoriety.
She would become an integral part of Pusha’s Daytona, featuring on one of the project’s standout tracks ‘Santeria’. A week later, she landed two features on Ye’s (f.k.a Kanye West) Ye record, with her mesmerising vocals on ‘Violent Crimes’ and ‘Ghost Town’ stealing the show and once again, creating some of the best moments on the album.
In other words, she’s a star, but due to her own selflessness and preference for good art over fame, she lets the music shine without being drawn into the spotlight.
Since then, it’s been a wild ride. She was featured on DJ Khaled’s Father of Asahd (2019), accompanied one of her idols, Kid Cudi, on his To The Moon World Tour last year, and released two of her own albums, Modus Vivendi (2020) and You Can’t Kill Me (2022). The latter was an under-appreciated contender for 2022’s AOTY with her full capability as an artist best demonstrated on ‘History’.
She arrived in Melbourne to an eager welcome from local fans, taking the stage to a roaring crowd after local support act Lithe. While her fan base wouldn’t fill a stadium tour, it’s evident she’s internationally stamped, and would thrive at stadium capacity if given the chance. Regardless, it doesn’t really matter, as she excels in any space—especially the 1500 cap of Northcote Theatre.
While others may open their show with a friendly “Hello Melbourne”, Shake takes the stage to the bold greeting of ‘Violent Crimes’. As she moved through her catalog, fans were transported to her world. 070 Shake creates amazing atmospheric sonics, and she offered experimental renditions of her original music.
Her show is a physical experience. By sharing the room with her, it’s clear to see why she’s so established within the industry and why her input is so valued amongst rooms occupied by creative geniuses. It felt like you were floating through an intense universe of emotion, rarely catching a break for silence in between but barely wanting to.
Since she’s been Down Under, she’s been touring across the country and performed on the Splendour On The Grass lineup, alongside artists like Tkay Maizda, Danny Brown, Lizzo, and Flume. While she may not be a household name just yet, her fanbase is huge. 070 Shake is a musical genius, an LGTBQ+ icon, and a genre-bending wizard of sound, so believe her when she says:
“We’ll go down in history.”
Images by Michael Candrick.