NEW AUS VIDS: SOPHIEGROPHY, SKEM, FOURA & JALMAR

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Our weekly picks from the New Hip-Hop Videos From Aus playlist; as always, highlighting the latest and best music videos from across the AU. Don’t miss out! Subscribe to our channel to be the first across the hottest new clips. Updated weekly, there are thousands to watch in our YouTube playlist! Which music video are you into this week? Slam the comments with who we missed…

FOURA & JALMAR – N.S.E.W
(Dylan Guy)

Naarm/Melbourne producer and tastemaker FOURA links with Jalmar on her latest record ‘N.S.E.W.’ For the first lead single since her 2022 debut mixtape Taste, FOURA returns with a thumping, grime-influenced cut and the reggaeton stylings of Jalmar. As an entree to the heavier club music the NLV Records signee has planned for 2024, the track’s Latin-Australian feature reveals “This is probably one of the most experimental tracks I’ve been a part of.” The music video by Dylan Guy captures the pair on the way to the club with glitch edits transitioning each scene. In the same vein as ‘On Tonight’ with Big Skeez, ‘N.S.E.W.’ is proof of the hip-hop magic FOURA can cook up. 

SKEM – OYSTER CUTS
(The Sesh)

Skem drops visuals to the title track of his debut EP Oyster Cuts. The Eora/Sydney rapper reflects on heartbreak and the writing block of yesteryear over ethereal production by AUD’$ 2023 Project Of The Year winners Colourd Noyz. The fourth and final track of the EP is paired with an equally minimalistic music video by The Sesh that follows Skem on a lone journey across the city. While the EP has a criminally short runtime, tracks like ‘Oyster Cuts’ showcase the palpable vulnerability in his lyricism.

SOPHIEGROPHY – TOO JIGGY FT. ICE PRINCE
(NAYA)

Sophiegrophy teams up with Ice Prince for her vibrant single ‘Too Jiggy’. The Nigerian-born empress delivers an Afrobeats-infused R&B and rap moment as her first release for the year. The music video directed by Naya Effectz shows Sophiegrophy in regal confidence as she inspires others to outwardly express their inner selves. Echoing the artistic range on her debut EP Oranginality, the lyricism and music style of ‘Too Jiggy’ reinforces Sophiegrophy’s versatility.

WOMBAT – TRUE LOVE SHOULDN’T BE THIS COMPLICATED
(Taylor)

Tassie’s favourite emcee Wombat dedicates his latest Wombat Wednesday track to his late dog Sheriff. Over a beat sampling XXXTENTACION and Ye’s ‘True Love’, Wombat spits tongue-tying and deeply thoughtful lines while patting his dog throughout. Filmed in his backyard, Wombat raps next to man’s best friend by the campfire in true Tasmanian grime, grassroots fashion. Earnestly spitting bars at a camera with no budget or background visuals, this kind of content is why Wombat blew up in the first place. You don’t see him filming music videos with Lambos or jumping on stage with chains dripping from his neck, he’s just a talented man keeping it real with himself and his listeners.

XELA – MY WATCH
(Fredrick McHenry)

Sydney-based artist Xela stands for no-nonsense on ‘My Watch’. Self-produced and alluring, the neo-soul R&B singer’s first track of 2024 is a funky and vibrant anthem celebrating resilience against self-doubt and time wasters. The lively music video directed by Fredrick McHenry immerses you into a string of first dates at cafes, thrift stores, and more. Arriving after her previous hit ‘Waterfalls‘, ‘My Watch’ sets the powerful tone for the rest of the year.

KIAN – REGRETS
(Aaron Bull)

KIAN shares his second single of the year, ‘REGRETS’, to tell everyone the truth. The music video sees the Castlemaine singer-songwriter tied to a chair in a warehouse – Sopranos style – while he gets slapped around by his captors. The second the bag (labelled REGRETS) is lifted from his head, KIAN starts singing “Truth is I’m a bitch, I’m an asshole, truth I’m a mould, I’m a cockroach”. As just the tip of the iceberg in this witty music video, the scene symbolises regrets and self-doubt creeping in as intrusive thoughts. KIAN taps into the bedroom pop phenomenon organically without feeling like a trend-jumper, maybe because it’s what he’s always done or because he’s just a great songwriter.

Written by Frank TremainTahlia La Galia & Aidan Knight.

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