NEW AUS VIDS: BOY SODA, PANIA, YNG MARTYR
Rounding up the latest adds from our New Hip-Hop Videos From Aus playlist; as always, highlighting the latest and best videos year-round from across the AU. Don’t miss out! Subscribe to our channel to be the first across the hottest new clips. Here are a few of our weekly favs but there are thousands to watch in our Youtube playlist! Which video are you into this week? Slam the comments with who we missed…
BOY SODA – WILLY SHAKESPEARE
(Directed by Dexter Lola & Bailey Watts)
BOY SODA aka Brae Luafalealo steers into a refreshed direction on ‘Willy Shakespeare’, his first single since debut EP THE DISTANCE BETWEEN THINKING AND FEELING. The latest track is a taste of the inspiration the Sydney-based artist found during his recent writing trip to London. Produced by Nuxe and LA–based Zaini, ‘Willy Shakespeare’ is a moodier R&B and melodic trap soundscape for Brae to question – “Why is love so tragic?” The music video is directed by Dexter Lola and Bailey Watts, with the solo B&W visuals contrasting his usually colourful previous releases and indicating the introspective direction that BOY SODA is headed.
YNG MARTYR – IT HAPPENED
YNG Martyr announces ‘IT HAPPENED’ and joins Warner Music Australia’s roster with his label debut. Four years since his first track, $15,000 spent on meme marketing and 140 million streams later, the Canberra-based artist’s rise to virality is one to be studied. Produced by Swindail, the track is a short and hard-hitting offering from the First Nations artist. Directed by Josh Davis, the accompanying music video was filmed in under 18 hours and sees Martyr and Kill Carter turn into a Dragonball Z-inspired animation. Despite an 80% listenership based in America, Martyr’s first project will feature an all-Australian cast and is scheduled for a late 2022/early 2023 release.
PANIA – MY CREW
PANIA reflects the company she keeps in her new single ‘My Crew’. No-one is having stronger back-to-back singles like the West Melbourne artist, who released ‘tiki’ and ‘LETHIM4ALL’ with Unamii earlier this year, and most recently featured on the Australian remix ‘Finesse’ by Pheelz. The producers behind the track should be boasted about much like the crew PANIA sings of, with a talented line-up including Friendless, Hugh Lake, Hamley and Tuzi (Omah Lay). Directed by Connor Pritchard, the music video stars a handful of her friends who she cites “have always inspired me creatively and I always want them to be a part of the process.” PANIA will release her debut EP before the end of 2022.
DAY1 – ME, MYSELF AND I
DAY1 unveils fresh record ‘Me, Myself & I’ and it’s accompanied visuals via GRM Daily. Returning from his Day Uno project with ‘MBAPPÉ’ featuring KAHUKX only a few months ago, the Brisbane-based artist has struck again with solo releases ‘DUBAI’ and now, ‘Me, Myself and I’. Produced by Demoforevrr, the stylish and atmospheric trap instrumental lays the foreground for DAY1 to flex his bars on, a step outside the usual for the melodic singer. The track’s visuals are shot in London and handled by UK-based director Kaylum Dennis who’s credentials include Stormzy, Dave, KSI and more.
WOMBAT X COMPLETE – RUSSIAN ROULETTE
Wombat and Perth’s Complete compete in a game of ‘Russian Roulette’ for the Tasmania-based artist’s debut album. Widely regarded as two of Australia’s most lethal lyricists, it’s no surprise their long-awaited collaboration would possess an absolute onslaught of intricate rhymes. The music video is filmed in a carpark by Uncool Sam, who pits Wombat and Complete against each other over the production of Stu Bangas, with Indigomerkaba, Chazza and more surrounding them in a rap battle circle. ‘Russian Roulette’ is stripped from Wombat’s 14-track project What Death Tastes Like, equipped with other features from Chillinit, Vinsins and Polish rapper Słoń.
ADRIAN DZVUKE – FIYAH FT. JULIA STONE
Perth-based artist Adrian Dzvuke teams with Julia Stone on his recent collaboration ‘Fiyah’. Almost a year since the release of his Phone Me When You Lonely EP, the Zimbabwe-born R&B artist returns with even more heat. Co-produced by Conor Lawson, ‘Fiyah’ positions the two vocalists over the R&B track infused with elements of Afrobeats and dancehall. The Cowboymode music video is directed by Luke Hackett and captures the track’s infectious feeling with a choreographed dance by Aisha Samat. Beginning the next chapter of Adrian’s craft, ‘Fiyah’ confirms the good tunes are far from over.