“IT IS WHAT IT IS” [Music Video] | Ca$h Of The Day


THIS IS AS REAL AS IT GETS. Just me, my dog and my words.

J. LOVE of Trap Six Entertainment released the music video for his unapologetic, self produced single “It Is What It Is” on April 4. Shot & edited by James Lovery, the visual is a front row show, a zero-fucks-given rendition in a refreshing stripped back, no frills setting. As one of the founders of Trap Six Entertainment, and the man behind Copycat – Melbourne’s most enigmatic club night – J. Love continues to build and lift the culture around him. He does this all while keeping exceptionally busy finessing his own sound, especially over the past few months which has seen J. Love support both Evangeline and Uno The Activist (USA). Work flow stays up, and the ideas stay big. We must treasure minds with motivations like J. Love.

Check out “It Is What It Is” via YouTube below 💰




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